Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Author: Tim Ash
Sybex, 2008

This book deals with an essential and often overlooked aspect of promotion: once you have attracted visitors to you Web site, what do you do with them?

  1. Setting the Stage
  2. Understanding Your Landing Pages
  3. Understanding Your Audience
  4. Understanding the Decision Process
  5. Your Site Is Not Perfect
  6. Selecting Elements to Tune
  7. The Math of Tuning
  8. Tuning Methods
  9. Assembling the Team and Getting Buy-in
  10. Developing Your Action Plan
  11. Avoiding the Pitfalls