Introduction
The goal of advertising is to get visitors to a landing page - but what then? The company reaps no benefit until these visitors have performed an additional action: joined, purchased, applied, etc.
The goal of this book is to communicate practical advice for dealing with the "what then," and ultimately improving the success of your site.
There is a companion Web site for the book (http://LandingPageOptimizationBook.com) that provides additional resources. (Still operational as of 20 Oct 2009)