jim.shamlin.com

The Art of Influence without Manipulation

Author: Rob Jolles
(Berrett-Koehler: 2013)

• Preface

1. Changing Minds-Changing Lives
2. Inside The Minds Of Those You Are Changing
3. Establishing Trust
4. Urgency
5. Committing To Change
6. Initiating Change
7. Handling Objections
8. How to Change Your Mind

• Appendix

I'm adding this note of caution to each page of my notes because the title is misleading: the author advocates a softer approach to persuasion, but his tactics are often still manipulative. In many instances he proposes a subtler form of manipulation, but one which is still manipulative. I don't expect he has bad intentions, but lacks sufficient knowledge in the areas of rhetoric and psychology to correctly identify and avoid manipulative tactics entirely.