Scientific Selling: Creating High Performance Sales Teams through Applied Psychology and Testing
Author: Nancy Martini and Geoffrey James
(Wiley: 2012)
- The Science of Selling
- The Science of Behavioral Assessment
- The Science of Sales Skills Assessment
- The Science of Hiring Sales Talent
- The Science of Sales Training
- The Science of Sales Coaching
- The Science of Sales Management
- The Science of Sales Process
- How Scientific Is It?
- The Future of Scientific Selling