The Shopper Economy: Achieve Marketplace Success by Turning Behavior into Currency

Author: Liz Crawford
McGraw-Hill: 2012

  1. Foundations of the Shopper Economy
  2. The Shopper Is the Medium
  3. The New Path to Purchase
  4. Around the Wheel
  5. Valuing Advocacy
  6. Advocates and Evangelists
  7. Valuing Participation
  8. The Product as Souvenir
  9. Loyalty
  10. Valuing Attention
  11. Marketing Implications for the Near Term
  12. A Glimpse Ahead