11 - Marketing Implications for the Near Term

The author discusses some of the marketing implications of the shopper economy. (EN: This smells a lot like a summary chapter for the book, likely quick bites of what has been served up before.)

Shopper Behaviors Are Becoming a Form of Currency

Shoppers Are the Medium

The Age of the Personal Endorsement Deal

Advocates Are Not Necessarily Heavy Buyers

Virtual Currency Will Be Increasingly Frictionless and Fungible with Fiat Currencies

Leveraging Used Goods for Growth and Loyalty

Experience Design Will Become Very Important

Context Creates Relevancy

The Potential Value of Tracking

Optimizing Investment in a Shopper Behaviors