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Persuasive Technology: Using Computers to Change What We Think and Do

Author: B.J. Fogg
Kaufmann Publishers, 2003

• Introduction: Persuasion in the Digital Age

1. Overview of Computerized Persuasion
2. The Functional Triad
3. Persuasive Tools
4. Persuasive Media
5. Persuasive Actors
6. Credibility and Computers
7. Credibility and the World Wide Web
8. Mobility and Connectivity
9. Ethics and Persuasive Technology
10. Looking Forward