Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands
Author: Daryl Weber
Career Press: 2016
- How Brands Enter the Mind
- Attention May Not Matter As Much As You Think
- How Brands Live in Our Memory
- Emotions in Branding
- How Consumers Really Decide
- A New Way of Thinking About Brands
- Making the Intangible More Tangible
- Case Studies
- Aligning Your Brand to the Same Fantasy
- Advertising to the Unconscious
- Researching the Unconscious
- Innovating for the Unconscious