Brand Seduction: How Neuroscience Can Help Marketers Build Memorable Brands

Author: Daryl Weber
Career Press: 2016

  1. How Brands Enter the Mind
  2. Attention May Not Matter As Much As You Think
  3. How Brands Live in Our Memory
  4. Emotions in Branding
  5. How Consumers Really Decide
  6. A New Way of Thinking About Brands
  7. Making the Intangible More Tangible
  8. Case Studies
  9. Aligning Your Brand to the Same Fantasy
  10. Advertising to the Unconscious
  11. Researching the Unconscious
  12. Innovating for the Unconscious