The Art of Selling to the Affluent

Author: Matt Oechsli
(Wiley: 2005)

  1. The Affluent Opportunity
  2. Getting Into The Affluent Mind
  3. Creating The Right Sales Environment
  4. Overcoming Social Self-Consciousness
  5. Becoming One With The Affluent
  6. Affluent Finishing School
  7. Becoming Magnetic
  8. Internet Savvy
  9. Service And Efficiency
  10. The Secret To Affluent Loyalty
  11. Maximizing Affluent Sales Opportunity
  12. Twelve Commandments Of Affluent Selling