Built for Use: Driving Profitability Through the User Experience

Author: by Karen Donoghue
McGraw-Hill, 2002

  1. The Gap Between What Customers Want Online and What They Get
  2. Nine Things a Marketer Needs to Know About User-Experience Strategy
  3. Building Trust Through the User Experience
  4. Capture What Customers Want in the User Experience
  5. Architect and Envision: Marry the Business Model to the Interface
  6. Make It Happen: Build for Extreme Usability and Business Evolution
  7. Evolving, Encouraging, and Protecting User Experience
  8. The Future of User-Experience Design