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Built for Use: Driving Profitability Through the User Experience

Author: by Karen Donoghue
McGraw-Hill, 2002

• Introduction

1. The Gap Between What Customers Want Online and What They Get
2. Nine Things a Marketer Needs to Know About User-Experience Strategy
3. Building Trust Through the User Experience
4. Capture What Customers Want in the User Experience
5. Architect and Envision: Marry the Business Model to the Interface
6. Make It Happen: Build for Extreme Usability and Business Evolution
7. Evolving, Encouraging, and Protecting User Experience
8. The Future of User-Experience Design

• Appendix: Tying Profitability to Usability