Conversion Optimization: The Art and Science of Optimized Marketing

Author: Chris Goward
Sybex: 2013

  1. Why You Should Test That
  2. What Is Conversion Optimization?
  3. Prioritize Testing Opportunities
  4. Create Hypotheses
  5. Optimize Your Value Proposition
  6. Optimize for Relevance
  7. Optimize for Clarity
  8. Optimize for Anxiety
  9. Optimize for Distraction
  10. Optimize for Urgency
  11. Test Your Hypotheses
  12. Analyze Your Test Results
  13. Strategic Marketing Optimization