29: What This Was All About

It is fairly obvious that within the past few decades, advances in the theory of human emotions and the development of biometric and brain-scanning techniques have had a dramatic impact on the marketing profession - and in many ways, the hype has surpassed and clouded their actual value. There is much more refinement to be done in the science before we can make reliable decisions regarding the marketing applications, but it does provide a glimpse into a future time when, after further refinement, we can proceed with greater confidence.

In this chapter, the author means to review how the topics discussed thus far relate to one another.

(EN: And in reading the chapter, I find nothing new introduced here. It connects the dots, the basic principles and ideas discussed in previous chapters, but it tells nothing more about the dots themselves or the way in which one supports another than can be gleaned from the treatment of each topic individually. I don't see much point in repeating those notes, though a "review what we have learned" chapter seems a good mnemonic device for a book of this length.)