Developing New Products and Services
Author: Lawrence Sanders
BE Press: 2011
- 1: The Context of Monopolistic Competition
- 2: Fundamentals of Price Discrimination
- 3: Differentiation in Action
- 4: Dynamic Tension in Versioning
- 5: Product Differentiation and Versioning Curves
- 6: Facilitating Creativity and Innovation
- 7: Attributes, Functions, and Features
- 8: Strategic Planning
- 9: The Ten-Ten Planning Process
- 10: Locking in Customers
- 11: Business Valuations
- 12: Developing a Business Plan
- 13: Project Management for New Products
- 14: Ongoing New Product Development