Socialnomics
Author: Erik Qualman
Wiley: 2011
- Word of Mouth Goes World of Mouth
- Social Media and Unwanted Publicity
- Braggadocian Behavior
- Obama's Success Driven by Social Media
- I Care More about What My Neighbor Thinks than What Google Thinks
- Death of Social Schizophrenia
- Winners and Losers in a 140-Character World
- Companies and the "Glass House Generation"
- Social Media Rolodex
- Other Insights and FAQs