Case Study: Amazon
Amazon.com has long been the poster child for best practices in online retailing and eCRM.
One of the key differences of Amazon from other retailers is that it has partnered with a wide array of retailers and manufacturers, such that people can buy a wide range of items from one site, but the orders are provisioned by various sources.
Amazon still sells books, music, and movies, but most of the other product lines are sold by other merchants through the Amazon site. In this way, Amazon.com is really more of a mall than a bookstore.
Its channel power gives Amazon the ability to require its partners to meet various quality standards in order to have their products listed on the site.
EN: These case studies went into granular detail, often about entirely unremarkable practices. I have documented only the unique or unusual details.