jim.shamlin.com

Relationship Marketing: Creating Stakeholder Value

Authors: Martin Christopher, Adrian Payne and David Ballantyne
Taylor and Francis: 2002

  1. Creating Value for the Customer
  2. Creating Value for the Organization
  3. The Six Markets Model
  4. Managing Relationships in Networks
  5. Integrating Quality, Customer Service, and Marketing
  6. Developing and Implementing a Relationship Strategy