Generational Selling Tactics that Work

Author: Cam Marston
Wiley: 2011

  1. Selling and the Generations
  2. Snapshot of Baby Boomers
  3. Selling to Baby Boomers
  4. Snapshot of Millennials
  5. Selling to Millennials
  6. Snapshot of Generation X
  7. Selling to Generation X
  8. Snapshot of Matures
  9. Selling to Matures
  10. Connecting and Selling across Generational Lines