Generational Selling Tactics that Work

Author: Cam Marston
Wiley: 2011

• Preface

1. Selling and the Generations
2. Snapshot of Baby Boomers
3. Selling to Baby Boomers
4. Snapshot of Millennials
5. Selling to Millennials
6. Snapshot of Generation X
7. Selling to Generation X
8. Snapshot of Matures
9. Selling to Matures
10. Connecting and Selling across Generational Lines