Essential Business Tactics for the Net
Author: Larry Chase
John Wiley & Sons © 1998
EN: the author provides a quick overview of ways in which the Internet can be used to support business operations. It is shallow and oversimplified, and as it was written before the dot-com crash, it has a tone of naive optimism. As such, it should be regarded as a source of general notions that merit further and deeper consideration.
- Cutting Costs Across Your Enterprise
- Using the Net for Human Resources
- Mining the Internet for All It's Worth
- Intelligence and Reconnaissance
- Your Brand Image and the Internet
- Retail - Setting Up Shop on the Net
- Online Events, Promotions, and Attractions
- Direct Marketing and Sales Support
- Public Relations the Internet Way