Essential Business Tactics for the Net

Author: Larry Chase
John Wiley & Sons © 1998

EN: the author provides a quick overview of ways in which the Internet can be used to support business operations. It is shallow and oversimplified, and as it was written before the dot-com crash, it has a tone of naive optimism. As such, it should be regarded as a source of general notions that merit further and deeper consideration.

  1. Cutting Costs Across Your Enterprise
  2. Using the Net for Human Resources
  3. Mining the Internet for All It's Worth
  4. Intelligence and Reconnaissance
  5. Your Brand Image and the Internet
  6. Retail - Setting Up Shop on the Net
  7. Online Events, Promotions, and Attractions
  8. Direct Marketing and Sales Support
  9. Public Relations the Internet Way