Character Development
Character is seen as the most critical component of each soldier to ensure his personal success and that of an organization. Character is developed over a lifetime, and it can be learned. If a man's character is weak or questionable, it is the duty of his leader to improve upon it.
Teaching Values
Training is provided to orient soldiers to the moral principles, ethical theory, practical values, and personal attributes the army values. Aside of formal training, a leader must set a personal example, and mentor his subordinates in developing the characteristics the army requires of them.
Subordinates must not only understand the values of the army, they must also understand how to put them into action. Ultimately, them must adopt the values of the army, making them part of their personal character.
Reinforcing Values
Positive and negative reinforcement is used to ensure that subordinates uphold and maintain the values of the army.
Reinforcement comes from knowing not merely what to do, but understanding the reasons that drive it. Leaders should not focus entirely on the "what" and ignore the "why."
Internalizing Values
The ultimate goal of teaching and reinforcing is to get subordinates to internalize these values, so that they are self-motivated to follow them and promote them to others.
Shared values become the culture of an institution - and if the values of the soldiers are neglected, the character of the institution changes. Careful management is requisite to ensuring that such changes are for the better.