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Built to Love: Creating Products that Captivate Customers

Author: Peter Boatwright and Jonathan Cagan
Berrett-Koehler: 2010

• Introduction - Energizing the Marketplace

1. Product Emotions
2. Profitability of Emotions
3. The High-Emotion Index: Stock Market Gains from Emotion
4. The Paths to Emotion
5. Supported Emotions: The Key to Today's Leading Products
6. Product Emotion Strategy
7. Emotion of Form and Touch Points
8. Meeting Societal Needs: Positive Roles for Emotion
9. Emotional Reach in Technology Products
10. Taking Action: Transform Your Products and Brands to Captivate Customers