Built to Love: Creating Products that Captivate Customers

Author: Peter Boatwright and Jonathan Cagan
Berrett-Koehler: 2010

  1. Product Emotions
  2. Profitability of Emotions
  3. The High-Emotion Index: Stock Market Gains from Emotion
  4. The Paths to Emotion
  5. Supported Emotions: The Key to Today's Leading Products
  6. Product Emotion Strategy
  7. Emotion of Form and Touch Points
  8. Meeting Societal Needs: Positive Roles for Emotion
  9. Emotional Reach in Technology Products
  10. Taking Action: Transform Your Products and Brands to Captivate Customers