The Third Screen: Marketing to Your Customers in a World Gone Mobile

Author: Chuck Martin
(Brealey: 2011)

• Introduction - Mobile Is Game Changing

1. The Rise of the Untethered Consumer
2. Smartphones Rule
3. Real Time All the Time
4. Customer Engagement in a World Gone Mobile
5. The New Broadcasting
6. Location Based Capabilities
7. Searching and Finding
8. Social Goes Mobile
9. The Push-Pull of Mobile
10. The New Laws of Mobile Marketing