The Third Screen: Marketing to Your Customers in a World Gone Mobile

Author: Chuck Martin
(Brealey: 2011)

  1. The Rise of the Untethered Consumer
  2. Smartphones Rule
  3. Real Time All the Time
  4. Customer Engagement in a World Gone Mobile
  5. The New Broadcasting
  6. Location Based Capabilities
  7. Searching and Finding
  8. Social Goes Mobile
  9. The Push-Pull of Mobile
  10. The New Laws of Mobile Marketing