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Creating Customer Value on the Digital Frontier

Author: B. Joseph Pine II and Kim C. Korn
Berrett-Koehler: 2011

• Introduction: Innovation On The Digital Frontier

1. Introducing The Multiverse
2. Reality: Presenting The Richest Of Experiences
3. Augmented Reality: Enhancing The World Around Us
4. Alternate Reality: Creating An Alternate View Of The Real World
5. Warped Reality: Playing With Time
6. Virtuality: Crafting The Most Imaginative Of Experiences
7. Augmented Virtuality: Bringing The Material Into The Virtual
8. Physical Virtuality: Instantiating The Virtual In The Material
9. Mirrored Virtuality: Absorbing The Real World Into The Virtual
10. Multiverse Excursion: Reaching Through The Realms
11. Offering Depiction: Varying The Variables
12. Third Spaces: Fusing The Real And The Virtual
13. From Design to Deployment: Act Into The Future

• Afterword: On Infinity