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Brand Turnaround: How Brands Gone Bad Returned to Glory

Author: Karen Post
McGraw-Hill: 2012

• Introduction

1. Mission Possible: Brands Can Turn Around
2. The Warning Is on the Label and the Clock Is Ticking
3. Chains Hold You Hostage: Change Can Set You Free
4. Game Changer 1: Take Responsibility
5. Game Changer 2: Never Give Up
6. Game Changer 3: Lead Strong
7. Game Changer 4: Stay Relevant
8. Game Changer 5: Keep Improving
9. Game Changer 6: Build Equity
10. Game Changer 7: Own Your Distinction

• Afterword