Outthink the Competition
Author: Kaihan Krippendorff
Wiley & Sons: 2012
- Evolution through Revolution
- Today's Business Revolution
- Move Early to the Next Battleground
- Coordinate the Uncoordinated
- Force Two-Front Battles
- Be Good
- Create Something Out of Nothing
- Mental Time Travel
- Attacking the Interconnected System
- Frame Shifting
- A Disruptive Mind-Set
- Shaping Perceptions
- Step 1 - Imagine
- Step 2 - Dissect
- Step 3 - Expand
- Step 4 - Analyze
- Step 5 - Sell
- Phase 1 - Establish Multiple Points of Differentiation
- Phase 2 - Create Playbook Asymmetry
- Phase 3 - Construct an Outthinker Culture