Design-Driven Innovation

Author: Roberto Verganti
Harvard Business Press: 2009

  1. Introduction
  2. Design and Meaning
  3. Placing Design-Driven Innovation in the Strategy of a Firm
  4. Technology Epiphanies
  5. Why Companies Invest in Design Innovation
  6. Doing Research with the Design Discourse
  7. Finding and Attracting Key Interpreters
  8. Proposing a Vision
  9. Leveraging the Power of Interpreters
  10. Starting the Design-Driven Lab
  11. The Key Role of Executives