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Relevance: The Power to Change Minds and Behavior

Author: Andrea Coville
Bibliomotion: 2014

• Introduction

1. Are you Relevant?
2. Everything is Personal
3. Quantitative Relevance
4. Qualitative Relevance
5. Circumstantial Relevance
6. Relevance: Why are We Making this Effort?
7. How to Become (and Stay) Relevant
8. Relevance and Innovation
9. How to Become Irrelevant
10. How to Regain Relevance

• Conclusion: Final Takeaways
• Appendix: Organizational Relevance