Working the Crowd: Social Media Marketing for Business
Author: Eileen Brown
BCS: 2010
- Why Do We Want A Social Media Strategy?
- The New Way of Communicating
- Your Social Media Success Plan
- The Tools of the New Web
- Networks
- The Online Brand
- Brand Impact and Brand Success
- Connections and Reputation
- Discovery
- Scaling Networks
- Relationships and Engagement
- Amplifying Your Message
- Where Is It All Going?