Working the Crowd: Social Media Marketing for Business

Author: Eileen Brown
BCS: 2010

  1. Why Do We Want A Social Media Strategy?
  2. The New Way of Communicating
  3. Your Social Media Success Plan
  4. The Tools of the New Web
  5. Networks
  6. The Online Brand
  7. Brand Impact and Brand Success
  8. Connections and Reputation
  9. Discovery
  10. Scaling Networks
  11. Relationships and Engagement
  12. Amplifying Your Message
  13. Where Is It All Going?