Marketing without Advertising

Author: Michael Phillips and Salli Rasberry
Nolo, 1997

  1. Advertising
  2. Personal Recommendations
  3. The Physical Appearance of Your Business
  4. Pricing
  5. The Treatment of People Around You
  6. Openness: The Basis of Trust
  7. Deciding How to Educate Potential Customers
  8. Let Customers Know Your Business Is Excellent
  9. Helping Customers Find You
  10. Customer Recourse
  11. Marketing on the Internet
  12. Designing and Implementing Your Marketing Plan
  13. The Last Step: Creating a Calendar of Events