Marketing without Advertising
Author: Michael Phillips and Salli Rasberry
Nolo, 1997
- Advertising
- Personal Recommendations
- The Physical Appearance of Your Business
- Pricing
- The Treatment of People Around You
- Openness: The Basis of Trust
- Deciding How to Educate Potential Customers
- Let Customers Know Your Business Is Excellent
- Helping Customers Find You
- Customer Recourse
- Marketing on the Internet
- Designing and Implementing Your Marketing Plan
- The Last Step: Creating a Calendar of Events