Branding Your Business
Author: James Hammond
Kogan Page, 2011
(EN: WARNING! In a number of places within this book, the author grossly misinterprets or misrepresents research information. It's not uncommon for an author to have a bad reference or two, where third-party facts were tossed in casually to support an opinion without due diligence to the actual sources, but midway through the book - chapter nine, specifically - it occurred to me that there were many misrepresentations, some of which were so egregious in nature, that I felt it necessary to add this warning as a reminder.)
- What is a Brand?
- Branding the Heart as Well as the Head
- How Perception Creates Emotion
- Perception and Long-term Memory
- Foreground and Background
- Looking Like Your Brand
- Body Brand
- Talking the Walk
- Putting Your Brand on the Right Track
- The Sweet Smell of Brand Success
- Branding the Taste Buds
- Brand Touch and Feel
- Building Your Brand Halo
- Your Brand Halo Handbook
- Your Brand Halo Storybook
- Creating Your Brand Halo Storybook
- Branding and Social Media