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Social Media Marketing Handbook

Author: Darren Barefoot and Julie Szabo
No Starch Press, 2010

• Introduction: A Window into the World of Social Media Marketing

1. What Is Social Media?
2. Get Social Media Ready
3. Finding the Right Bloggers and Communities
4. Netiquette
5. Devising Your Pitch
6. Measuring Success
7. Is Social Media Marketing Risky?
8. Damage Control in the Digital Age
9. Does MySpace Still Matter?
10. Understanding Facebook
11. Video Marketing with YouTube
12. The Twitter Revolution
13. Online Communities

• Afterword