Social Media Marketing Handbook

Author: Darren Barefoot and Julie Szabo
No Starch Press, 2010

  1. What Is Social Media?
  2. Get Social Media Ready
  3. Finding the Right Bloggers and Communities
  4. Netiquette
  5. Devising Your Pitch
  6. Measuring Success
  7. Is Social Media Marketing Risky?
  8. Damage Control in the Digital Age
  9. Does MySpace Still Matter?
  10. Understanding Facebook
  11. Video Marketing with YouTube
  12. The Twitter Revolution
  13. Online Communities