Brand Psychology: Consumer Perceptions, Corporate Reputations
Author: Jonathan Gabay
Kogan Page: 2015
This book is a succotash of random topics, very roughly arranged. Chapters do not stay on topic. But it's interesting material.
- Perception and Belief
- Lies, Excuses, and Justifications
- Brand Relevance and Appreciation
- Big Data and Reputation
- Communicating Brand Values
- Cost
- Brand Value
- Trust
- Social Influences
- Self-Interest and the Interesting Self
- Brand Me
- Maslow Misunderstood
- Brand Ideology
- Operating in a Panic
- Can We Still Be Friends?
- Leadership and Narcissism
- Brand Leadership And Psychosis
- Risk Tolerance and Fear of Failure
- The Authentic Brand
- Telling Brand Stories
- Rhetoric, Rules, and Reasoning
- The Importance of Why