The Human Brand: How We Relate to People, Products, and Companies

Author: Chris Malone and Susan T. Fiske
Jossey-Bass: 2013

  1. Warmth and Competence
  2. The Loyalty Test
  3. The Principle of Worthy Intentions
  4. The Price of Progress
  5. Take Us to Your Leader
  6. Show Your True Colors
  7. The Relationship Renaissance