Web Metrics: Proven Methods for Measuring Web Site Success

Author: Jim Sterne
John Wiley & Sons, 2002.

EN: In taking reading notes, I found that I was doing as much writing as note-taking. The author sneaks up to a point, then falls on his face, leaving the reader to "discover" what he was trying to say. This made it difficult to take notes that would be meaningful, and I found myself filling in the gaps more often than usual.

  1. The Web is Great: Get on with It
  2. Measuring Measurement
  3. Convincing the Boss
  4. Web Measurement Standards
  5. Generating Metrics
  6. How Good are You at Making Noise?
  7. How Good are You at Buying Noise?
  8. Measuring Web Site Performance
  9. Calculating the Caliber of Content
  10. Well-Marked Trails: Measuring Web Site Navigation
  11. Calculating Conversion
  12. Maximizing Customer Information: Personalization
  13. Measuring the Value of Online Customer Service
  14. Case Studies
  15. Making it Work by Bringing it all Together