jim.shamlin.com

CRM Fundamentals

Authors: Scott Kostojohn, Mathew Johnson and Brian Paulen
Apress, 2011

  1. Introduction
  2. Components of CRM Success
  3. Building a CRM Roadmap
  4. Evaluating Software and Consultants
  5. Planning the Initial CRM Implementation
  6. Executing the Initial CRM Implementation
  7. Maintaining and Evolving CRM