Design-Driven Innovation
Author: Roberto Verganti
Harvard Business Press: 2009
- Introduction
- Design and Meaning
- Placing Design-Driven Innovation in the Strategy of a Firm
- Technology Epiphanies
- Why Companies Invest in Design Innovation
- Doing Research with the Design Discourse
- Finding and Attracting Key Interpreters
- Proposing a Vision
- Leveraging the Power of Interpreters
- Starting the Design-Driven Lab
- The Key Role of Executives