Manager's Guide to Social Media

Author: Scott Klososky
McGraw-Hill: 2011

  1. Social Technologies: An Introduction
  2. Social Technology and the Organization
  3. Setting the Tone: Social Tech from a Leadership Perspective
  4. Managing the Use of Social Tools
  5. Selecting the Best Social Tech Tools
  6. Managing Your Online Reputation
  7. Building Rivers of Information
  8. Managing the Organizational Voice
  9. Social Tools and Virtual Teams
  10. Managing Social Tech by the Numbers
  11. Integrating Social Tech with Velocity
  12. The Future of Managing Social Tech