Conversion Optimization: The Art and Science of Optimized Marketing
Author: Chris Goward
Sybex: 2013
- Why You Should Test That
- What Is Conversion Optimization?
- Prioritize Testing Opportunities
- Create Hypotheses
- Optimize Your Value Proposition
- Optimize for Relevance
- Optimize for Clarity
- Optimize for Anxiety
- Optimize for Distraction
- Optimize for Urgency
- Test Your Hypotheses
- Analyze Your Test Results
- Strategic Marketing Optimization